My process always begins with research: understanding the problem, the context, the users, and the business goals. Once I have a solid information base, I work on ideating possible solutions to address the main problem. From there, I start turning ideas into sketches, wireframes, and prototypes, which allow me to explore, visualize, and communicate concepts in an agile way.
Feedback is a fundamental part of the process. Whenever possible, I test prototypes with users and with the team. This helps refine, iterate, and evolve both the design and the solution.
Throughout the entire process, I always try to work closely with development teams. I get involved in the implementation and support the technical team to ensure that what is designed can be implemented smoothly.
That said, I know that processes are never linear or fixed. Every team is different, and every project has its own circumstances, timelines, and challenges. The real value lies in the ability to adapt: reading the context, understanding what is needed at each moment, and building a way of working that makes sense for everyone involved.
Here you will find a selection of projects I have worked on over the past few years. If you want to see them in more detail, feel free to contact me, as some are protected by confidentiality agreements (NDAs).
In this section, you’ll find projects I’ve worked on professionally, as well as some developed in the context of training or studies. They showcase my creative process and how I apply my skills in different contexts.
Mar 2024 - Present / Madrid, Spain.
PRODUCT DESIGNER - SCRAPAD
I currently work at a company in the recycling sector, participating in the design of various digital products, including a marketplace, a client portal, and a backoffice tool for internal operations. I collaborate closely with the development team to ensure the accurate implementation of each design proposal, delivering consistent, scalable, and user-centered experiences.
Aug 2023 - Mar 2024 / Barcelona, Spain.
UX UI DESIGNER - GROWTUR
I was part of a marketing and design agency specialized in the tourism sector. My responsibilities included user experience research, developing information architecture using various methodologies, and designing intuitive interfaces for projects from multiple clients.
May 2023 - Sep 2023 / Valencia, Spain.
UX UI DESIGNER - FREELANCE
I collaborated with individual clients, providing consulting, web design, user flow creation, and information architecture. I also worked on graphic design and brand identity projects.
Dec 2020 - Feb 2023 / Buenos Aires, Argentina.
MARKETING & UX ANALYST-
RIZOBACTER
I led the digital strategy for lead generation and the development of the HB4 program’s digital platform, through which clients enrolled in the cultivation program and tracked their progress. I worked collaboratively and closely with the sales and development teams on planning, flow design, and new features, ensuring alignment between business objectives and user experience.
Sep 2018 - Dec 2020 / Rosario, Argentina.
MARKETING SPECIALIST- AAPRESID
I worked on various digital projects at Aapresid. In 2020, I led the first Aapresid Online Congress, overseeing the development of a platform that translated the in-person experience into a digital format. Additionally, I led the design and development of the institutional website and contributed to the creation of an internal platform for member events and training.