Hi! I'm a Product Designer passionate about creating intuitive and attractive interfaces that enhance the user experience. My focus is on understanding people's needs and translating them into innovative digital solutions.

Hi! I'm a Product Designer passionate about creating intuitive and attractive interfaces that enhance the user experience. My focus is on understanding people's needs and translating them into innovative digital solutions.

Hi! I'm Rocío a

product designer 

Hi! I'm Rocío a

product designer 

I'm an UX UI &

product designer 

based in Spain.

Hi! I'm Rocío a

product designer 

About me

About me

About me

Hi, Im a Product Designer with over four years of experience.
I enjoy designing intuitive interfaces that solve real problems, create value, and improve peoples experience when interacting with technology.


I like working in teams, collaborating with diverse profiles, and building solutions together.


Im a curious person and a constant learner. I strive to stay up to date, learn new methodologies, and explore tools that help me design more effectively.

My design

process

My design process

My process always begins with research: understanding the problem, the context, the users, and the business goals. Once I have a solid information base, I work on ideating possible solutions to address the main problem. From there, I start turning ideas into sketches, wireframes, and prototypes, which allow me to explore, visualize, and communicate concepts in an agile way.

Feedback is a fundamental part of the process. Whenever possible, I test prototypes with users and with the team. This helps refine, iterate, and evolve both the design and the solution.

Throughout the entire process, I always try to work closely with development teams. I get involved in the implementation and support the technical team to ensure that what is designed can be implemented smoothly.

That said, I know that processes are never linear or fixed. Every team is different, and every project has its own circumstances, timelines, and challenges. The real value lies in the ability to adapt: reading the context, understanding what is needed at each moment, and building a way of working that makes sense for everyone involved.

Experience

Experience

Experience

Mar 2024 - Present / Madrid, Spain.

PRODUCT DESIGNER - SCRAPAD

Mar 2024 - Present

I currently work as a Product Designer at a company focused on the buying and selling of recyclable materials. I’m involved in the design of various digital products, including a marketplace, a SaaS platform, and internal management tools. I’m responsible for creating and maintaining the design system, ensuring consistency and scalability across different products. I work collaboratively with the development team to ensure the correct implementation of each design proposal.

Aug 2023 - Mar 2024 / Barcelona, Spain.

UX UI DESIGNER - GROWTUR

Mar 2024 - Present

I was part of a marketing and design agency specialized in the tourism sector. My tasks included user experience research, developing information architecture using various methodologies, and designing intuitive interfaces for projects from different clients.

May 2023 - Sep 2023 / Valencia, Spain.

UX UI DESIGNER - FREELANCE

Mar 2024 - Present

I collaborated with individual clients, providing consulting, web design, user flow creation, and information architecture. I also worked on graphic design and brand identity projects.

Dec 2020 - Feb 2023 / Buenos Aires, Argentina.

MARKETING & UX ANALYST-
RIZOBACTER

Mar 2024 - Present

I led the digital strategy for the sale of wheat and soybean seeds. During the campaigns for each crop, my main responsibility was lead generation and directing those leads to a digital platform to complete the sales process. I collaborated with a multidisciplinary team in the design and development of an internal platform where clients could track the cultivation process. I was in charge of user experience research, flow design, proposing new features and improvements, and also contributed to the interface design.

Sep 2018 - Dec 2020 / Rosario, Argentina.

MARKETING SPECIALIST- AAPRESID

Mar 2024 - Present

I focused on developing digital marketing strategies. I led the design and development of the corporate website. My main tasks included conducting user research and developing the site’s information architecture. Additionally, I actively participated in the user interface design.

mail: ruizrocio.e@gmail.com

mail: ruizrocio.e@gmail.com

mail: ruizrocio.e@gmail.com

mail: ruizrocio.e@gmail.com