Ruiz Rocío

Hi, I'm Rocío!

I enjoy designing intuitive interfaces that solve real problems, generate value, and improve people's experiences.

ProductDesigner

Scroll to see more

About me

Rocío Ruiz

I've been working in this field for over 5 years, and what's always driven me is the desire to keep learning, try new tools, and sharpen my skills. I enjoy working as part of a team and collaborating with people from different backgrounds, especially alongside the development team, where that constant exchange really shows in the final results.

Work experience

Product Designer

Scrapad

March 2024 – Present

Designing the product experience for a B2B marketplace that connects companies in the recycling sector, covering buying, selling, logistics, and financing flows.

UI UX Designer

Growtur

August 2023 – March 2024

Designed interfaces and user flows for digital products, from research and prototyping to high-fidelity UI, working closely with engineering.

UX UI Designer

Freelance

May 2023 – September 2023

Partnered with clients on product and interface design: research, prototyping, and delivery of clear, consistent experiences.

UX Designer & Digital Strategist

Rizobacter

December 2020 – April 2023

Defined digital strategy and UX for agricultural platforms, including crop-tracking tools used by both producers and internal teams.

UX & Marketing Specialist

Aapresid

September 2018 – November 2020

Designed digital experiences for the agricultural sector, including translating a large-scale in-person congress into an engaging online product.

What it's like to work with me

I have worked with Rocío for more than two years designing digital products, and from the very beginning we understood each other really well. What I would highlight most about her is her ability to understand the context and translate it into clear solutions, always with a global vision of the system and a focus on users. In addition, Rocío has been key in making collaboration with development smoother.

Raquel Olarte

Senior Product Designer